A bottle of goodness for a healthier life

IT's Buah

IT's Buah is an Indonesian beverage company striving to make health and sustainability the new norm.

Illustration: The Beginning of the Journey

2012

The Beginning of the Journey

IT's Buah was established in South Jakarta as a modest fruit and vegetable shop. Its initial vision was to provide high-quality, fresh produce to the local community, based on a simple principle: the best fruits and vegetables should be accessible to everyone.

2012-2015

Transformation & Innovation

The early journey was not always smooth. Amidst fierce competition in the fresh produce market and razor-thin margins, IT's Buah faced challenging times that tested the business's future direction. Yet, it was out of that crisis that the courage to transform emerged. We bounced back with a fresh approach: focusing on authentic products—such as cold-pressed juices available in six signature varieties—and convenient, hygienic fruit slices ready for consumption anytime. This innovation marked a turning point, evolving the business from a mere fruit vendor into a healthy lifestyle brand.

2015-Sekarang

Expansion and Impact

We continue to nurture that momentum. Through consumer education, digital marketing, and collaborations with partners like Lalamove for fast delivery, we have reached thousands of customers seeking a healthy lifestyle free from preservatives or harmful chemicals. Every product we deliver carries the same promise we have upheld since 2012: fresh, honest, and trustworthy.

Now

Part of PT. Salam Sehat Indonesia

Today, as part of PT. Salam Sehat Indonesia, IT's Buah has become a leading brand that elevates the profile of local fruit and supports farmers across the country. Our journey does not stop here; backed by a broader ecosystem, we continue to move forward to bring high-quality, healthy products to more Indonesian households, all while upholding the roots that brought us to this point: the trust of our farmers, partners, and customers.

Our Mission

Support Local Farmers

We source fresh ingredients directly from Indonesian farmers, ensuring they receive fair prices and ongoing support. This is more than just business; it is our way of uplifting the local economy and preserving biodiversity.

  • Fresh ingredients straight from Indonesian farmers
  • A fair price for farmers
  • Ongoing support for local farmers
  • Boosting the local economy
  • Preserving biodiversity

Environmentally friendly

All our packaging is designed to be recyclable, our distribution is efficient to reduce carbon emissions, and we actively encourage customers to reduce single-use waste. Earth is our shared home, and we are committed to protecting it.

  • Recyclable packaging
  • Efficient distribution to reduce carbon emissions
  • Encouraging customers to reduce single-use waste.
  • Commitment to preserving the Earth for future generations

Sharing Health

Through educational programs, a blog, and social initiatives, we share knowledge about the health benefits of cold-pressed juice. We want everyone to experience the natural energy of fresh fruit.

  • Educational program on the benefits of cold-pressed juice
  • Blog and educational content about health
  • Social initiative to spread kindness
  • Inspiring a healthy lifestyle without compromise.

Our Vision

Our vision is to provide broad and sustainable access to natural health solutions based on high-quality fresh fruits and vegetables for all Indonesians.

Company Profile